Archive for October, 2009

New Monthly Raffles!! First One: October 22nd, 2009

Wednesday, October 28th, 2009

Via Trading has just launched a new monthly event, that takes place every 4th THURSDAY of every month at 4:00 pm:  MONTHLY RAFFLES!

Every month, 3 prizes will be raffled off to Via Trading customers.

This is how it works:

- Every order a customer makes gets him/her an entry into the raffle.
- Limit 1 order per customer per day.
- The more orders placed within the month (between the end of the previous raffle and the day of the new raffle), the higher your chances of winning!
- The drawing takes place on the 4th Thursday of each month at 4:00 pm at our Lynwood warehouse.
- You MUST be present to win!
- Raffle entries are collected electronically through our database and entered into our raffle drum that is displayed prominently in the entrance of our offices.
- Prizes will be displayed on the warehouse floor the day of the raffle and winners take them away with them on the spot!

- Prizes change every month!

October’s Prizes:

  • 3rd Place:  Free FM-HG Pallet
  • 2nd Place: Free Halloween Clothing Pallet
  • 1st Place: Working 42″ LCD TV!

Here are some photos of our first raffle that took place on October 22nd, 2009!

Via Trading now holds monthly wholesale raffles allowing customers to win prizes!

Customers gathered round the raffle area waiting for the results of the draw!


Customers gathered around


Raffle tickets are entered into the drum every few days, pulled directly from our database of orders and displayed in our entrance until the day of the draw.


Orlando and Jenny pulling the first winner from the drum!


The suspense builds!


3d Place Winner!! FM-Hardgoods Pallet!


2nd Place Winner!! Halloween Clothing Pallet!


1st Place Winner!! Flat Screen TV!

New Maternity Clothing!

Tuesday, October 27th, 2009

Brand New Overstock Maternity Clothing from Tomorrow’s Mother!

ONE TIME OPPORTUNISTIC DEAL! Once these are sold out, they’re gone!

Items are new overstock– many with retail tags (though some without).

Great mix of styles and sizes!

Sold in 50 piece lots, each lot contains approximately 31 pants and 19 tops.

Mix of sizes from XS to XL.

Pants include: Jeans, professional slacks and khakis.

Tops include: t-shirts, tank tops, flowy shirts, button-downs, light turtlenecks.

Tops come in solid colors or a variety of prints.

These are lighter items most appropriate for fall/spring, though depending on the location of the wearer, can be appropriate for summer and/or winter as well.

Lots are pre-packed in mixed assortments of items.

Retail tags to not contain original retail pricing.

All inside labels are intact.

Great for flea markets, eBay and discount stores!

How Do I Obtain a California Reseller’s Permit?

Tuesday, October 27th, 2009

You do no need any kind of permit to purchase merchandise from Via Trading. We sell to individuals and business alike– the only restriction is that you must purchase wholesale (minimum order 1 case, pallet, load or truckload).

However, in order to resell merchandise legally in the state of California, you must have a reseller’s permit.

A reseller’s permit also allows you to purchase merchandise tax free (at the time of purchase) within California. Residents of California who do not have a reseller’s permit are subject to 9.75% Sales Tax at the time of purchase.

You must obtain a seller’s permit if you:

  • Are engaged in business in California
  • Intend to sell or lease tangible personal property that would ordinarily be subject to sales tax if sold at retail
  • Will make sales for temporary period, normally lasting no longer than 30 days at one or more locations (e.g. fireworks booth, Christmas tree lots, garage sale)

The requirement to obtain a seller’s permit applies to:

  • Individuals
  • Partnerships
  • Corporations
  • Organizations
  • Husband/wife Co-ownership
  • LLP’s
  • LLC’s

Both wholesalers and retailers must apply for a seller’s permit.

You can register in person for a reseller’s permit, and permits can usually be issued the same day.

You can also register by mail. You can obtain an application by calling 800-400-7115, or by visiting the California Board of Equilization at

Obtaining a reseller’s permit is free, easy and fast!

You can access all the phone numbers of the Board of Equilization offices in California by clicking here:

Register In Person

You may register for a seller’s permit in person at one of the Board of Equilzation’s field offices. Permits can usually be issued the same day and help in completing the application is available. Special information packets with the appropriate registration application for specific businesses are available.

Register by Mail

You can get an application for a seller’s permit mailed to you by calling 800-400-7115. If you are calling from outside of the 48 contiguous states, please call 916-445-6362.

Representatives are available to assist you with permit questions Monday through Friday (except State holidays) from 8:00 A.M. to 5:00 P.M. A registration packet will be mailed to you within 24 hours. You will generally receive your permit approximately two weeks after we have received your completed application. Incomplete applications may delay the process.

From TDD phones: 800-735-2929
From voice phones: 800-735-2922

Applications Available On-Line

BOE 400 SPA, Seller’s Permit Application is available for printing from the Board of Equilzation website. The completed application can be delivered in person or mailed to any of their field offices.

Additional information is available on the tax rules for specific business, types of sales, or charges associated with sales for a number of businesses. The regulations relating to sales and use tax are also available.

Information above collected from the California Board of Equilization Website ( Copyright 2006 State of California

What is an OCL Shipment?

Tuesday, October 27th, 2009

Ocean Container shipments are primarily used to ship large loads of merchandise outside of the United States and neighboring countries. OCL shipments costs are typically flat and based on original and destination of the goods.

Ocean shipments can take 14-60 days to reach their destination.

Containers are usually available in 2 sizes: 20’ and 40’. Sometimes, 45’ containers can also be available.

Hand-loading goods for container shipments is a good way to maximize the space used in the container, and lower your relative shipping costs. Hand-loading the merchandise can sometimes increase the capacity of the container by 2 or 3, as opposed to loading the merchandise on pallets.

Not all goods can be hand-loaded , however you should be aware of this and request it when possible.

Be aware of any unusual restrictions when importing goods- for example: wooden pallets are not allowed to be imported into Australia.

Be sure to communicate these restrictions to your vendor in case they are not aware of them.

container pallets

What is an LCL Shipment?

Tuesday, October 27th, 2009

“Less Container Load” shipments are shipments that are smaller than a full ocean freight containers. LCL shipments are shipped by sea and typically take 45-60 days to reach their destination. It is typically cheaper to ship individual pallets by LCL than it is by air freight.

LCL shipments can be very efficient and cost-effective when shipping expensive and high value pallets overseas. Due to the relative high cost of shipping single pallets by LCL, LCL shipments are not suitable for low value pallets.

What is a UPS Shipment?

Tuesday, October 27th, 2009

Certain items that are packed in small boxes may often be shipped via UPS instead of a trucking carrier, which is generally cheaper.

Occasionally, when it is cheaper to ship via UPS, there are certain pallet listings that we may re-pack for you into boxes in order to minimize the shipping costs.

Depending on how many case-packed items are ordered, it can sometimes be cheaper to put them all on one pallet and ship them with an LTL carrier. You should be aware of this and request both quotes if possible.

UPS does charge a little bit extra for home delivery, so if you have the option to receive your packages at your store or place of business, that could save you a little bit as well

What is a Truckload?

Tuesday, October 27th, 2009

Truckloads generally refer to a 48’ or 53’ truck.

Truckloads usually cost a flat rate to ship, based on the destination and mileage, irrespective of whether the truck is full or half empty.

Larger orders that cannot be shipped economically as LTL’s can often be cheaper to ship as a full load.

Truckloads can be ordered with or without a lift-gate. Trucks with lift-gates can often be costly and it may be cheaper to rent a forklift for a day to assist you in unloading the truck. The latter is especially true when the merchandise is travelling long distances.

Typically, 26 pallets can fit comfortably onto the floor of a 53’ truck bed with no double-stacking. Many types of pallets can be double-stacked however, to allow between 26-52 pallets to be put on the truck, minimizing your overall landed cost per pallet.
Some goods can be consolidated further or even hand-loaded (for example, a 70 pallet load may be able to be consolidated into 52 pallets; or 2 full loads may be able to be hand-loaded into a single truck).

Some things to note if you are receiving a full truckload of merchandise:

  • Make sure you can receive a 53 footer in your area (in terms of street size and parking & reversing availability)Make sure you have the means and ability to unload the truck.
  • You will most likely need to provide the vendor with the day(s) and time that you can receive the load and whether you need to be notified in advance of the truck’s arrival.
  • You typically have TWO (2) hours to unload the truck, and will be charged detention fees if the unloading takes longer. This is standard practice in the freight industry. Make sure you have the manpower available to help you unload in a timely manner.
  • Be aware that the shipping charges do not include any labor, and that the driver will not assist in the unloading of the truck (unless the truck is ordered with a lift-gate, in which case the driver will move the pallets to the rear and operate the lift-gate to lower the pallets to the curb)
  • Be aware that there is a SEAL with a UNIQUE number on each truck. Make sure the seal number matches the number on the packing slip you will receive with the load.
  • Most shipments can usually be moved OTR (over the road) on a regular truck, but occasionally, especially to distant locations, shipping by rail can be cheaper. Rail shipment procedures are the same as truckload procedures, but the shipping time is usually a bit longer. While truckloads can reach their destination within 1-6 business days, rail shipments can typically take around 10-15 days to arrive.

truckload fit

For ballpark truckload quotes for shipments FOB our warehouse in California to major cities around the USA, please click here.

What is an LTL Shipment?

Tuesday, October 27th, 2009

LTL stands for “Less-Than-Load” or a shipment of several pallets.

A Full load is typically a full 48’ or a 53’ truck.

LTL shipments can be delivered to a home, place of business, storage facility, freight terminal or consolidation warehouse.

LTL shipment costs are typically based on one or a combination of the following:

1) Weight of the goods being shipped
2) Number of pallets being shipped
3) Destination address (distance from shipping location)
4) If you will need a lift-gate or not
5) If being delivered to a residential or commercial address

LTL’s larger than 6 to 8 pallets (depending on the carrier) may need to be shipped in two shipments.

Most freight carriers will only take up to 8 pallets on an LTL shipment. Depending on the particular lots you are purchasing, some pallets can be double-stacked to save you space so that you can ship a few more than 8 pallets in one go.
Double-stacking pallets is sometimes cheaper if the carrier quotes by the pallet (not by the weight).

It may often be cheaper to use a full truck to ship even 8 pallets- especially for local or shorter deliveries.

When requesting an LTL quote please be sure to:

(i) Include your zip code
(ii) Indicate whether the delivery is to a home or business (residential or commercial area and building)
(iii) Whether the location is equipped with a forklift or a loading dock (otherwise you will require a lift-gate)

Generally, pallet deliveries to a residence will require a lift-gate to lower the pallets to the ground. For insurance and safety reasons, trucking carriers do not allow customers to climb onto the truck to manually unload their pallets.
Commercial locations, if not equipped with a loading dock or forklift, will also require a lift-gate.

LTL carriers charge extra for residential deliveries. Typically they will levy a flat fee of between $25-$100. Carriers also charge extra for trucks with lift-gates, typically a flat fee of around $25-$75.

Deliveries are to the curbside or dock. Drivers will not deliver your pallet(s) to your garage or inside your storage space, for example.

You will need to verify the pallets and shrink-wrap before signing the Bill of Lading upon delivery (or make annotations on it before signing it). If your pallet shows signs of having been opened, rummaged through, stolen from or otherwise tampered with during shipping, it is your responsibility to make a note of this on the BOL BEFORE you accept the merchandise. Failure to do will significantly lower the chances of receiving any kind of compensation form the shipping company.

Most often, shipments are sent with minimal insurance ($0.50/lb to $1/lb). If you are shipping very expensive merchandise, please be sure to ask for additional insurance.

To find out how to minimize shipping costs on any given order, please click here.

Understanding the Importance of Consistent vs. Inconsistent Supply of Goods

Tuesday, October 27th, 2009

Understanding the Importance of Consistent vs. Inconsistent Supply of Goods

When purchasing salvage goods and depending on your business needs, it is important to take into account the consistency or regularity of the goods you are purchasing.

The information below is general and may or may not apply to you specifically. Each customer is unique and may have his own specific needs, pricing policies, etc.

The availability of particular types of merchandise should affect the types of goods you purchase and the way you choose to process, sell and price the goods.

Goods available in the salvage industry can typically be broken down into 3 categories:

  1. Consistent Regular Goods (available on a regular basis either immediately or within a few days).
  2. Non-Consistent Goods (available periodically, significant waiting times between availability)
  3. One-off, Opportunistic Purchases (typically one-time offers on goods which once sold, will not be back in stock or will only be back in stock after a very extended period of time).


Ongoing Consistent Goods

Many of our pallets, loads and truckloads are items that we sell on an ongoing basis- meaning we either have them in stock all the time, or we receive new stock very shortly after we sell out.
We have over a dozen listings like these that we have been offering for years and will continue to offer for as long as they are available.

Consistent ongoing goods are important to note because:

  1. Consistent supply of similar goods can help build and grow a business
  2. Knowing you can get more of the same type of merchandise as soon as (or before) you run out allows you to have a consistent flow of product for your customers, and increases your customers’ loyalty.
  3. Dealing with consistent types of goods that you can purchase again and again allows you to be more flexible and competitive with pricing since you can easily re-purchase such goods.

EXAMPLE: say you purchase “X” product for $10. Better buy and sell 100 units for $20 (and make $1,000 gross profit), than to hold out for $25 and only buy and sell 50 units (and make a gross profit of $750).

If items can be easily re-purchased, your aim would be to price the items in order to maximize your gross profit.

NOTE: It is important to note that while certain loads can be available very regularly, there may also be inconsistencies in actual products and conditions of products received in each load.


Non-Consistent Goods

Several loads and truckloads available in the industry are only available on an inconsistent basis and have relatively low and sporadic supply (ex: designer handbags).

Non-Consistent ongoing goods are important to note because:

  1. They are unlikely to be readily available for re-purchase and may have significant waiting times between avaiabilities.
  2. It is difficult to keep a regular supply of such goods for your customers
  3. Buildling customer loyalty and growing your business is more difficult when dealing with merchandise that has an inconsistent supply
  4. You should maximize potential profit from goods which are not available on a regular basis. Once they are sold you won’t be able to purchase them again anytime soon and you should therefore price them accordingly. For example, for items that are not easily/readily available to purchase again, it is better to take 2 weeks to sell them for $40/unit than selling them in one week for $30/unit.


One-Off, Opportunistic Deals

Occasionally, there will be one-off deals which, once sold, will no longer be available again (such as discontinued models, goods from insurance companies, store/warehouse closures etc).

Typically, once these goods are sold, similar deals will most likely not be available again.

Such deals can be very profitable and are considered to be opportunistic. Buyers should always aim to maximize their selling price and profit on such purchases as stock is limited and typically there will be little competition and supply of similar items.

Furthermore, similar goods cannot be re-purchased so as long as your price is competitive and you can sell the items in due time, there is no need to price them too cheaply.

When purchasing a lot from us, make sure to find out the consistency of the goods so that you can have a plan in place for the merchandise.

If it is consistent, regular merchandise that you can order every week, you can make it your bread-and-butter and sell it for cheap and quickly.

If the merchandise is more elusive or will not be in stock again after we sell out, you can purchase a larger quantity in one go, or sell it at a higher profit margin to maximize your returns. You can also let your customers know that it is a limited-time-offer product, raising its value and appeal.

When speaking with a Via Trading Account Manager, please be sure to ask about the consistency of merchandise to make sure you are basing your purchases on something we can keep providing you with consistently.

General Liquidation/Wholesale Industry Terms (Glossary)

Tuesday, October 27th, 2009

This list is intended to help clarify some commonly used industry terms. If you know of some other terms that would be useful to add to this list, feel free to email us at Thank you!

Packing Terms
Term Definition
Pallet Wooden (and sometimes plastic) structure used to support goods while in transit or being moved. Standard pallets are 40″ x 48″ and typically moved using forklifts or pallet jacks.
Skid Alternative term used to refer to a pallet.
Gaylord Typically a large open cardboad box placed on top of a pallet and used to store or move large quantities or smaller loose items. Come in various sizes but are typically 48″ x 48″ x 48″
Bin Large open cardboard box, similar to a gaylord but much shorter (approximately 24″ in height)
Case pack/case lot Generally refers to loose items packed in a small case. Typically used for shipping smaller goods such as cosmetics, clothing, accessories, etc. Case packs/lots typically have a predetermined unit count.
Master Case 100% brand new factory sealed merchandise, still in its original packaging.
Industry & Merchandise Terms
Salvage Different companies attribute different meanings to this term. Typically, salvage can be used as an umbrella term to describe any type of goods that a store or manufacturer no longer wishes to market for whatever reason, and choose to liquidate. Many people in the industry refer to salvage goods as goods that have been heavily teched, or goods that have gone through a service center.
Customer Return Item which has been purchased by a consumer and then returned to the store for any number of reasons.
Shelf Pull/Overstock Overstocks and shelf pulls typically refer to merchandise that has never been purchased by a consumer, but is considered excess inventory from store shelves and/or warehouses. May include store samples and/or excess store stock. For a more detailed explanation, please click here.
AS-IS Refers to the selling conditions of certain merchandise. Buyer typically assumes all risks in purchasing such goods and that merchandise is sold with no guarantees or returns.
HBA Health & Beauty Aids
Manifest A list of the items that are included in a load. Not all pallets or loads are manifested. If the load or pallet is manifested, you would be able to view a list of what would be in the load. Manifests are not 100% accurate and some room for error is to be expected. Manifests are typically generated by the department store facility.
Private/Store Label Brands that are either private or specific store label brands (not national brands)
Retail Value The value of an item or load based on its original retail price in the store.
Seasonal Goods Goods that are heavy in merchandise for a particular season like Halloween, Easter, Christmas, etc.
Shipping Terms
Lift-Gate A platform at the rear of a truck that is used to lower pallets to the ground/curb. A liftgate is needed when you do not have a loading dock or forklift available at the delivery location.
Loading Dock A platform that usually matches the height of the floor of a truck, that allows trucks to back up to the dock and permits easy and fast loading and unloading of the truck.
FOB Stands for “Freight on Board” and typically refers to the shipping origin of the merchandise
LTL Less Than Load (a shipment of usually less than 8 pallets)
LCL Less than Container Load (an ocean shipment of less than a full container of pallets)
OCL Ocean Container Load (a full 20′, 40′ or 45′ container of merchandise shipped via sea)
Bill of Lading Shipping paperwork that accompanies a delivery. You will be asked to sign the BOL upon receipt of a shipment.
Direct Shipment Refers to items that are shipped to the customer directly from a department store facility.
Drop Shipping An order that is placed with a vendor and shipped directly to the end consumer (Brokers deal with dropshippers when they do not want to touch or warehouse the merchandise. They receive orders from their customers, then place a drop-ship order with a vendor who ships the merchandise directly to the broker’s customer). Dropship orders are typically shipped “blind,” meaning with no trace of the vendor’s name or address, to protect the broker.
Payment & Selling Terms
Credit Card Fees Fees which credit card companies charge vendors for collecting money via credit card. Typically 3%
Paypal Fees Fees which PayPal charges vendors for collecting money via PayPal. Typically 3%
Reseller’s Permit Permit which alows you to resell merchandise legally