Archive for September, 2010

Q&A With a Prospective Customer

Thursday, September 30th, 2010


I am looking to get into reselling liquidated products. If i bought into your company, I would hope for minimal damaged goods, as all I could do is sell for scrap at that point, and I’m not sure i could make a profit.

Can you tell me what would be my best bet on investing $250 or so, as to my possible profit? i may be able to move some of the nicer items on local channels or eBay. It really boils down to what percentage of the items are no longer usable.


Thank you for your message.

Let me first ask you a few questions-

  1. Have you resold consumer goods before?
  2. What resale channels do you plan on using? You mentioned eBay — is that it is do you sell at flea markets, yard sales, discount store or in another way?
  3. Where are you located? (This will determining your shipping costs and what products may be most appropriate for you).

It is true that a lot of our product is salvage/customer returns and will contain an unknown percentage of damaged items. When an item is damaged it doesn’t mean it has to be sold for scrap – many times it is just one component that is damaged or missing, or it is out of box but otherwise usable. That said, occasionally yes, you will have items that are indeed scrap-worthy or throw-away items.

I urge you to read this section of our website that outlines what to expect when purchasing customer returns versus overstocks:

We do however, have quite a large selection of NEW OVERSTOCK items  - items that were once on the shelves of a store but that were removed at the end of the season, or items that were discontinued, etc. In most cases these items are damage-free, although they may come with retail or “clearance” stickers on them that are usually easily removable and do not lower the resale value of the product.

Most of the new overstock items we have are in the categories of clothing, shoes, cosmetics, some general merchandise, accessories and electronic accessories. You can click on this link to see all the products on our website that are considered new overstock (much less risky purchases than potentially damaged customer returns):

We also have a section on our website dedicated to items that you can purchase for an investment of less than $250. These include some general merchandise, cosmetics and electronic accessories. See them here:

This is what I recommend: send us some more information about your experience with reselling merchandise and tell us how/where you plan to resell the items.

Based on that, we will be able to make recommendations of appropriate products that will sell well in your market and that will present the least risk until you build some capital.

SoloMayoreo Article – September 2010 – An Innovation on Wholesale Purchasing: The Pallet Supermarket

Friday, September 24th, 2010

Via Trading was featured in Solo Mayoreo magazine (the leading Spanish language wholesale publication in the USA) this month – check out the article below!

Solo Mayoreo

An Innovation on Wholesale Purchasing: The Pallet Supermarket

September 2010

In a growing sea of general merchandise wholesalers within a multi billion-dollar liquidation industry, companies must find ways to differentiate themselves from their competition to attract prospective customers and keep existing customers coming back again and again.

Via Trading, an 8-year-old liquidations wholesaler located just south of Los Angeles California, offers an innovative approach to wholesale purchasing and pioneers the industry with an innovative business model.

Solomayoreo had the opportunity to interview Nathania Stambouli, Marketing Director of Via Trading Corporation, to gain a better understanding of exactly what this company does and how their services differ from other wholesalers in the industry.

The company caters to all kinds of business owners from flea market vendors to eBayers, yard sellers, exporters and wholesalers. They are open to the public and do not require buyers to have any type of business license in order to purchase- just an open mind, a willingness to make money and a method of payment. Via is a fully bilingual company, providing services to visitors and customers in Spanish or English.

Walking through their 240,000 square foot facility located in Lynwood (just off the 110 and 105 freeways and 15 minutes from LAX airport), buyers will be amazed at the variety of items all under one roof. Customers walk through the isles and browse through thousands of pallets and hundreds of different types of products.

The pallets are arranged in neat rows and covered in plastic covers that customers can lift up to see the contents of each pallet.

“We set up our warehouse like a giant pallet supermarket,” says Miss Stambouli. “Our objective is for people to be able to walk in, look around, see and touch the product before purchasing it.”

Many wholesalers only offer the option of ordering through a catalog or by viewing samples in a showroom, while Via Trading allows buyers to inspect the actual goods they will be purchasing.  “We’re open to the public 6 days a week, and people are always welcome to come in, speak with a representative and find goods that will work for them. Customers come in with their children who can wait in a waiting room while their parents shop, and buyers are also welcome to take the merchandise away with them the same day to save on shipping.”

This cash-and-carry approach is one of a kind for a warehouse this size on the West Coast, and is one of the major ways Via attracts its customers.

Via Trading doesn’t only cater to walk-in business however. Their website,, displays all of their products and offers visitors information about national and international shipping rates, industry resources with hints and tips on reselling merchandise, and news about the company’s upcoming events.

While many wholesalers provide printed catalogs or require a special login to view products and prices online, Via Trading makes this information publicly available to all. “We want our prospective customers to be able to see what’s in stock on any given day, and purchase easily and quickly if they want,” explains Stambouli. In a world where technology is quickly taking over communications, Via Trading is embracing the practicality of a web interface to facilitate interaction with its customers. Via Trading will be launching a Spanish version of their website in the coming months.

Another way in which Via Trading pioneers the industry and offers a completely different buying experience is through monthly events that they hold in their facility. The company puts up 3 events each month including their Live Auctions, 300 Pallet Discount Day and Raffles.

Each of these days welcomes upwards of 200 people to their warehouse to participate and take advantage of pricing below what are already very competitive prices.

Their monthly Live Auctions feature over 300 wholesale lots put up for bid, with over 200 bidders and no reserve price.  “Pallets go for as low as $1 and customers walk away with great deals,” says Stambouli. “Our 300 Pallet Discount Day is also a great way to get even better deals. We line up 300 pallets outside and customers pick the ones they want at a first-come first-served event. We like to present many opportunities for people to see and get their hands on new merchandise for a great price.”

Once a month, they raffle off a flat screen television and two pallets of free merchandise to 3 lucky winners. Participation in the raffle requires a customer to purchase something during the month preceding the event.

You may have seen Via Trading’s name before- they are reach out to new prospective buyers using a variety of media including internet search marketing, television, radio and print advertising.  In times of economic recession, even large corporations are forced to carefully choose where their advertising dollars are spent, and analysis of an advertising campaign’s returns is integral to a company’s success.  “We have been with Solomayoreo for almost 8 years and are pleased with the number of new customers the publication brings us each month,” says Stambouli. “Of all the magazine advertising we do, Solo has been one of the best performing within the Hispanic market.”

A family owned and operated business, Via Trading calls itself a customer experience oriented company. Their entrance features vending machines, free coffee, balloons for kids, a reduced mobility scooter, a touch-screen registration kiosk, flyers with information and resources and friendly receptionists. “We care about our customers’ success. If they have a good experience and make money with our products, they’ll come back and we’ll all be successful.”

Visit Via Trading 6 days a week (Monday-Friday from 7 am to 7 pm and Saturdays from 9 am to 5 pm)

2520 Industry Way

Lynwood CA 90262


Vía Trading apareció en la revista Solo Mayoreo (la publicación principal en español de mercancia de mayoreo en los EE.UU.) este mes – vea el artículo abajo!

Solo Mayoreo – Septiembre 2010

Un Concepto de Compras Inovativo: El Supermercado de Paletas al Mayoreo

Dentro de una industria de liquidacion multi billionaria creciendo con cientos de mayoristas ofreciendo mercancia general, compañias deven encontrar modos para diferenciarse de la competición para atraer a clientes potenciales y mantener los clientes existentes.

Via Trading es una compañía de mayoreo y liquidaciónes con 8 anos de experiencia localizada al sur de Los Angeles California, que inova el proceso de comprar por mayoreo con un sistema sin precedente en la indústria.
SoloMayoreo tuvo la oportunidad de entrevistar a Nathania Stambouli, Directora de Marketing de Via Trading, para obtener un mejor conocimiento de lo que esta compañía hace y como sus servicios diferencian de otros mayoristas dentro de la indústria.

Esta compañía atiende a toda clase de dueños de negocios, desde vendedores de swap meets, vendedores de eBay, vendedores de yardas, exportadores, y mayoristas. Están abiertos al público y no requieren que los compradores tengan ningún tipo de licencia de negocio para hacer una compra, solo requieren buena voluntad para hacer dinero y método de pago. Via es una compañía totalmente bilingüe, y proveé servicios a sus visitantes y clientes en Espanol e Ingles.

Caminando por su centro de negocio cual mide 240,000 pies cuadrados y cual está localizado en Lynwood (cerca del 110 y 105 fwy a 15 minutos del Aeropuerto LAX), los compradores estarán asombrados en la variedad de artículos que hay debajo de un solo techo. Los clientes pueden caminar por las islas y mirar miles de paletas llenas con cientos de productos diferentes.

Las paletas están arregladas en líneas ordenadas y cubiertas en plásticos que los clientes pueden levantar para ver el contenido de cada paleta. “Nosotros arreglamos nuestra bodega como un supermercado gigante de paletas,” dice Stambouli. “Nuestro objetivo es que la gente pueda caminar, ver, y tocar el producto antes de comprarlo.”

Muchos mayoristas solo ofrecen la opción de ordenar por catálogo o viendo muestras en un salón de exhibición, mientras Via Trading permite que el comprador inspeccione la mercancía actual que compre. “Estamos abiertos al público 6 días a la semana, y el público es bienvenido a entrar, hablar con un representante, y encontrar productos que les beneficien. Los clientes pueden traer a sus hijos que pueden entretenerse en el cuarto de espera mientras sus padres compran, y los compradores también se pueden llevar la mercancía con ellos el mismo día, y ahorrarse el envio.”

Este sistema de “cash and carry” es único para una bodega de este tamaño en el Oeste, y es uno de los mejores modos que Via atrae sus clientes.

Via Trading no solo surte a clientela que puede visitar la bodega. Su pagina web muestra todos sus productos y ofrece al visitante información de los precios de transporte nacional e internacional, recursos de la indústria con puntos de cómo re-vender mercancía, y noticias de los próximos eventos de la compañía. Mientras muchos mayoristas proveén catálogos imprimidos o requieren una clave especial para ver sus productos en internet, Via Trading tiene esta clase de información dispuesta a todo el público.

“Queremos que todos nuestros clientes potenciales puedan ver la cantidad y variedad de mercancía surtida que tenemos cualquier día, y hora puede comprar fácilmente y rápidamente,” explica Stambouli. En un mundo donde la technologia está sobrellevando la comunicación, Via Trading está abarcando un modo de comunicación por web, cual facilíta la interración con los clientes. Via Trading lanzará en unos meses su pagina web en Español.

Otro modo que Via Trading inova la indústria y ofrece una experiencia de compra completamente diferente es con sus eventos mensuales que se llevan acabo en la bodega. La compañía tiene 3 eventos cada mes incluyendo subastas en vivo, dias de descuentos, y rifas. Mas de 200 personas visiten la bodega en los dias de eventos, participan y aprovechan de los precios rebajados en mercancia que ya tiene precio competitivo.

Sus susbastas mensuales consisten en mas de 300 lotes sin precio minimo reservado. “Paletas de subasta empiezan a solo $1 y clientes ahorran mucho en cada lote,” dice Stambouli. “Nuestro Dia de 300 Descuentos es otro excelente modo para obtener mejores ofertas. Ponemos afuera en línea 300 paletas y clientes pueden escoger las que quieren comprar por orden de llegada. Nos gusta ofrecer varias oportunidades a la gente para que pueda ver y escoger nueva mercancía por un mejor precio.”

Una ves al mes rifan una televisión pantalla plana y dos paletas llenas de mercancía gratis a 3 ganadores. Para participar en la rifa se requiere que el cliente haya comprado algo durante el mes de la rifa.

A lo mejor ya conoce el nombre de Via Trading – ellos se han puesto en contacto con compradores potenciales usando una variedad de medios de comunicación incluyendo búsqueda de comercio por internet, televisión, radio, y anuncios de imprenta. En tiempos de reseción económica, también las corporaciones grandes son forzadas a escoger cuidadosamente donde invierten sus dólares de publicidad, y un análisis de la campaña de publicidad es integral al éxito de la compañía.

“Hemos estado con SoloMayoreo por casi 8 anos y estamos muy satisfechos con el numero de nuevos clientes que la publicación nos trae cada mes,” dice Stambouli. “De toda la publicidad que hacemos en revistas, SoloMayoreo ha sido la mejor dentro del comercio Hispano.”

Via Trading es un negocio familiar que se identifica como una compañía que se enfoca en el servicio al cliente. En la bodega encontrará maquinas de papitas, café gratis, globos para los niños, un kiosko para registración fácil, folletos con información y recursos y recepcionistas amigables. “Nos importa el éxito de nuestros clientes. Si ellos tienen una exelente experiencia y tienen buen resultado con nuestros productos, regresarán y todos conseguiremos el éxito.”

Visite a Via Trading 6 dias a la semana:
Lunes-Viernes de 7am – 7pm
Sábado de 9am – 5pm

2520 Industry Way, Lynwood CA
(salida Wilmington en la autopista 105)
Tel: 1-877-274-8406
Fax: 1-877-677-5975
Sitio Internet:

Introducing in Spanish! Introduciendo en Espanol!

Wednesday, September 22nd, 2010

Via Trading is now introducing the largest Spanish language wholesale liquidations website on the internet!!

Featuring the following, all in Spanish! :

  • Hundreds of product descriptions

  • Shipping information

  • Industry resources

  • A list of Southern California flea markets

  • Liquidation services and information

  • Via Trading news & events

  • and more!

Visit to visit the site and fee free to email any feedback to!

Ahora introduciendo en Espanol! (

El sitio mas grande en el internet para mayoristas y liquidadores!

Ahora esta disponible totalmente en espanol para su conveniencia.

Visite el sitio para ver:

  • Actualizaciones de productos

  • Noticias y eventos

  • Recursos de informacion

  • Informacion sobre envios

  • Consejos y sugerencias para la venta de mercancia

  • y mucho mas!

Visite a hoy!

What to Expect when Buying Shelf Pulled Merchandise

Thursday, September 16th, 2010

What are some things to expect when buying shelf pulled merchandise?

Shelf pull merchandise typically refers to items that have been used as displays on store shelves, and then liquidated at the end of the season, or when the store needed to make room for new stock to be displayed. Shelf pulls can include new items, tester items or out of box shelf samples.

While most will be in good selling condition, they may have some or all of the following characteristics:

  • Items may have price tags/retail or discount stickers on them
  • May show signs of handling
  • May be defaced/de-labeled (inner labels or tags removed to prevent return to the store)
  • A percentage of the items may be out of box or in open boxes
  • May include a percentage of expired or short-dated goods.

When purchasing such wholesale lots, here are some things you should think about:

  1. Be prepared to take the time to sort through the items and divide the 100% retail-ready items from the ones that need some work. You will be able to begin selling retail-ready items immediately, and save the ones that need work for a little bit later when you have time to work them. At first glance you may panic when you see a box full of items with pink 50% discount stickers on them but once you break it down one piece at a time, you will find that your lot looks a lot better than you may initially have thought.
  2. Remove stickers from certain items if you deem it necessary. You may need to use a blade to help you remove stickers without residue, or use “Goo Gone” or other adhesive removers to make the task easier.
  3. In many cases it can work in your favor to leave discounted or sale stickers on the merchandise. Often times items will come with marked down retail stickers- for example, an item that originally sold at the store for $80 may be marked down to $53. If you purchase it for $10, you can easily resell it to your customer for $20 or $25. Leave the original retail AND the marked-down sticker on the item to demonstrate to your customer just how much of a discount he is receiving off of the item’s original value!
  4. Though some lots may be advertised as overstock or shelf pulls in good condition, it is common to expect a percentage of items that are expired, short-dated (due to expire soon), or otherwise no longer sellable as “NEW”. Large retail stores liquidate these items by the hundreds of thousands of pieces at a time, and lots are often warehoused for several months before they make their way into your hands.  While liquidators and wholesale companies often do their best to sort through the items and include only the good ones, be prepared to have a percentage of throwaway items that are out of date or no longer sellable. If you are purchasing from a well-priced wholesaler, the price you pay for the items should be low enough that despite any less-than-new items, you should still be able to make a handsome profit.
  5. Make sure to read descriptions thoroughly before purchasing merchandise you have not seen in person! In most cases, wholesalers will give you as much information as they can about the lots they have for sale. If any percentage of the items in a lot are expected to be in expired or damaged condition, an honest wholesaler will tell you so in the description of the goods. Don’t hesitate to ask about this when making contact with a company before you purchase. Wholesalers want to protect themselves and in the majority of cases will not intentionally mislead buyers.
  6. Don’t let these things turn you off! There is a lot of money to be made in significantly discounted shelf pull lots. Be prepared to put in a little bit of time and creativity (though much less time than if you were purchasing customer returns), and you will see the fruits of your labor contribute directly to the profits you make.

Insights for Wholesale Merchandise Brokers: Things you need to know

Thursday, September 9th, 2010


No matter what your resale channel is, there are certain things you should look for in a supplier such as reliability, good customer service, a consistent flow of product and competitive pricing. However, depending on your particular resale channel – as in Midwestern Wholesale’s case of Dropshipping/Brokering – there are more particular things to keep in mind while setting up your business and deciding which companies you will be sourcing your products from.

Here are some valuable insights for all looking to start or grow their own dropshipping business.

  • Always research a potential supplier. Look at their reputation within the indsutry. Read up on what others have said about them on forums, testimonials on the supplier’s own website and other sources. You need to find a reliable source of product, and a supplier who will be willing to work with you in the event that one of your customers is not fully satisfied with a purchase. Check out our blog to see an article about questions you should ask a potential supplier.
  • Try to keep your markups low. If your customers can search the internet and find the products you are selling at a price significantly lower than you are offering, there won’t be much incentive for them to buy from you. Brokers generally make their profits on volume rather than on individual sales. Your return per individual order might be small but your profits will grow as you build lasting relationships with your customers and they place repeat orders with you.

  • Use several resale channels. Whether you have your own wholesale website or not, the more resale channels you use, the better your chances of moving more product. Take advantage of large online marketplaces like eBay, Craigslist, Amazon, and such sites to list your wholesale lots in multiple places. The more exposure your lots have, the better. Consider selling at a local flea market in your town or setting up yard sales to supplement your sales as needed.

  • Be wary of suppliers who require payment by wire transfer in 100% of cases. Paying for your purchases by Credit Card or Paypal gives you a recourse in case a supplier does not deliver the merchandise. When you do wire money, make sure you’ve established a trusting relationship with a company as some dishonest suppliers may cash in on your wire and never deliver the goods. Although this is fairly rare, it does happen. Paying by Credit Card or Paypal (even though it occasionally means paying a 3-5% service charge), may avoid headaches in the future. Note that some companies only accept wire transfers for large amounts until a relationship of trust is established with their customers – this goes both ways. Do be flexible, but be vigilant as well. Do your research and know where your money is going.

  • Whenever possible, try to visit your suppliers. Seeing their physical operation and meeting them in person can enhance your understanding of the product to help you advertise it to your own customers more accurately, and can enhance your working relationship with the account managers you deal with regularly. Many companies exhibit at liquidation and wholesale industry trade shows. If you can’t visit them at their locations, consider attenting an industry trade show. Not only will you get to meet your suppliers face to face, but you’ll be in a room with thousands of other companies and may very well find additional suppliers while you’re there.

  • Take into consideration that while starting your own brokering business can seem “easy” and a quick way to make money without ever touching inventory and having to deal with warehousing, shipping and storing merchandise, it does require a lot of research and time on your part. This is a time sensitive industry and your customers will require fast and efficient service. Make sure the suppliers you work with can get you answers to your customers’ questions quickly, and that you make the time to get to emails, questions and complaints quickly to build a good name for your business.

New at Via Trading: Customer of the Month!

Thursday, September 9th, 2010

Every month starting in September 2010, we will be featuring an interview with a long time customer of Via Trading in different resale channels. One of the best ways to learn about building a business is from others who have done it successfully. Our customers in many cases have years of experience behind them and a wealth of knowledge to share with others.

If you would like to be featured as a customer of the month, please email anytime!

Click here to read about our first Customer of the Month: Shawna Roehl of Midwestern Wholesale!


Friday, September 3rd, 2010

Via Trading will be OPEN on Labor Day!!

Take advantage of LABOR DAY SPECIALS on Saturday September 4th and Monday September 6th ONLY!!

10% OFF all pallets and case packs, 5% OFF on all loads and truckloads!

Hours of operation: 9 am to 5 pm on Saturday and Monday. (Closed on Sunday)

Orders must be placed between Saturday and Monday and must be paid by 7pm PST on Monday to qualify for the discounts.

Have a happy and safe Labor Day weekend!!


Via Trading sera ABIERTO durante el DIA DE TRABAJO!!

Tome ventaja de PROMOCIONES ESPECIALES durante Sabado 4 de Septiembre y Lunes 6 de Septiembre SOLAMENTE!

10% de DESCUENTO en todas las paletas y cajas, y 5% de DESCUENTO en lotes y camiones.

Pedidos deben que estar pagados antes de lunes a las 7 pm para recibir el descuento.

Horario: 9 am hasta 5 pm Sabado y Lunes.

Que tengan un buen fin de semana del dia de trabajo!