On Sunday December 18th, 2011, Via Trading had the honor of participating in a community event in our local area of Watts, to bring a hot meal and toys to the disadvantaged families of the area before the holidays. The event was held at the Watts Labor Community Action Committee (WLCAC) center, a non-profit, community-based, human social services organization dedicated to improving the quality of life of South Central LA residents.
This event was put on by the kind people of the Watts Lane Life Project, a program created by the East Side Riders Bike Club (ESRBC) and the Watts Labor Community Action Committee (WLCAC) in collaboration with the California Highway Patrol, the Sheriff’s Department an LAPD, with the purpose of creating a Community Outreach program and a Bike Safety Project.
At 11:00 am, the event was kicked off by an impressive procession of motorcycles by the East Side Rider’s Bike Club initiated the event, as throngs of leather-clad men and women arrived to help serve food and distribute toys.
Hundreds of families lined up outside the WLCAC’s facilities waiting for their pre-holiday meal and festivities.
Families were then invited into the auditorium where they were served a hot meal that they enjoyed at picnic tables inside the auditorium. Children played outside as they finished their meals, and the WLCAC regulars showed off their skateboarding skills at the Watts Community Skate Park within the WLCAC’s fences.
Once the meal was over, lines formed outside the main hall where thousands of toys were stacked up on tables, generous donations of nearby companies and local supporters like Via Trading.