Archive for the ‘News & Info’ Category

The Shoe Crew: Changing the World One Shoe at a Time!

Monday, July 23rd, 2012

In June of 2012, Via Trading had the honor of partnering with The Shoe Crew in their efforts to collect and donate much needed new athletic shoes to underprivileged kids in the greater Los Angeles area.

Founded in 2012 by a team of approximately 20 teen volunteers, The Shoe Crew‘s mission is to make a difference in the lives of underprivileged youth by providing them with shoes at the end of the summer so they can begin the school year on a good note.

"All kids deserve to have comfortable, nice-looking shoes for school," said volunteer and young actor Gabriel Welch. "We really wanted to do something productive with our time this summer," added the 16 year old captain of The Shoe Crew.

The Shoe Crew’s hardworking volunteers have partnered with two additional organizations in Los Angeles: A Place Called Home and Shoes That Fit, dedicated to providing underprivileged youth with essential necessities to improve the quality of their lives.

The Shoe Crew’s current mission is to collect 2,200 pairs of new athletic shoes before the school year begins, and to distribute them to A Place Called Home and Shoes That Fit as soon as possible.

To meet their goal, The Shoe Crew has held (and is continuing to hold) several shoe-raising events in LA this year, including a gala in Malibu that Via Trading attended in June. Hundreds of teens showed up to the party with their shoe donations, adding a great volume of shoes to what had already been donated by separate organizations.

Via Trading is happy to have been able to help out with the donation of 100 pairs of athletic shoes.

As of July 23rd, The Shoe Crew has collected 1,804 pairs of shoes and is getting close to reaching their goal just in time for the Back to School season. The crew will be attending the Back to School event at A Place Called Home in August to help distribute the shoes they have collected. They have already collected enough shoes to provide ALL the kids at A Place Called Home with new shoes, and are hoping to collect a few hundred more pairs of shoes to fill the warehouse at Shoes That Fit.

To contact The Shoe Crew or to support their cause by donating shoes, time or financial resources, please visit their website.

Discover the Via Trading Load Center

Thursday, July 12th, 2012

Discover the Via Trading Load Center: find details and manifests for the full and partial truckloads, single pallet & case lots and opportunistic deals available at Via Trading daily. Filter through various criteria to find loads you like, and view, summarize, download or email manifests quickly and easily.
This short video describes the features of the Load Center and how to use them to make the most of your wholesale purchasing experience!

The Via Trading Load Center

Via Trading Launches the Load Center

Tuesday, June 5th, 2012

On Tuesday, June 5th 2012, Via Trading launched the Load Center, a real-time database of Via Trading’s offers of full truckloads, partial truckloads, manifested single pallet lots, manifested case lots and opportunistic deals.

Wholesale buyers can now log on to the Load Center and see the available lots at a glance on one screen, saving valuable time and effort.

The Load Center was created in response to an expressed customer and employee need. While Via’s website has undergone significant improvements over the last few years, it was still lacking a central place from which to view all available loads, sort them by category, price or other metrics, and obtain their manifests easily.  While our website had been efficient for browsing, reading through product descriptions and obtaining industry resources, it lacked the functionality and the ease of use that is integral to selling manifested lots and loads online.

After months of specifications and development, the Load Center is now available from any computer in the world 24/7!

Customers simply need to log in to their account on, click on “Load Center” and begin browsing. The Load Center is free to use for all members of Via Trading’s community and anyone interested in purchasing liquidation merchandise for resale.
Updated multiple times daily, the Load Center offers users the ability to:

- View all available loads and relevant information
- Filter loads by various criteria (condition, price, location, store, category, etc.)
- View and download single or multiple manifests instantly
- Manipulate and summarize manifests
- See most recent loads added
- View discounted or “on sale” loads

Visit the load center today to start exploring!
We are always available to help with any questions or concerns – simply email us at or call 877-202-3616 and we’ll be happy to help!

Please note: the Load Center is an extension of our existing website! Don’t forget to visit our All Products page to see all available case packs, pallets and lots not listed in the Load Center!

It Takes a Village

Monday, May 14th, 2012

It takes a village to support a community. At the Los Angeles Community Outreach Center, this statement couldn’t be more true.

On Sunday, May 13th 2012, Via Trading had the honor of attending the LA Community Outreach Center’s Mother’s Day Lunch, put together by the shelter’s volunteer director, residents and fellow volunteers.

The LACOC provides a roof over the heads of men, women and women with children under 12, a food distribution program, a bus token transportation program, clothing distribution, employment and health service resources and hot meals to the community nightly.

Established in 1990 to address the needs of the homeless men, women and children of South Central Los Angeles, the original building was burned down during the Los Angeles riots of 1992. It was then rebuilt by its very own residents and 22 years later, the shelter is home to 21 people among which a 9 month old baby boy named Michael and an 11 year old girl.

A branch of Church on the Move (a Missionary Baptist Church on Vermont Ave), the Los Angeles Community Outreach center functions exclusively on the time and care of volunteers and resident members. Each person plays an integral role in feeding, clothing, rehabilitating and caring for the community.

Frances Rodriguez, the shelter’s newly appointed volunteer director welcomed us with open arms as we entered the building on Sunday to show our support for their organization and to spend a few hours celebrating Mother’s Day.

The long hallway to the community’s communal area echoed with the laughter of young and old residents alike. We walked right into a white elephant gift-giving ceremony that had each resident choose an unknown gift out of a basket when his or her name was called. The Pastor held up a woman’s swimsuit with an infectious smile, and laughter ensued when the gag gifts didn’t quite fit the recipient. We were welcomed with hugs and ample thanks for the donation of cleaning supplies we had made to this heart-warming organization earlier in the week.

We were offered a seat and a heaping plate of nachos with cheese while we all waited for the homemade meal to finish cooking.

As we sat and watched the celebration of motherhood unfold, we were introduced to residents who confirmed that it really does take a village. Each and every day, residents assume the responsibilities that help keep the shelter alive. From cooking duty, food pickup duty, cleaning duty, donation collection duty, passing out of transportation token duty and more, everyone has a job, a purpose to fulfill within the organization and a strong sense of belonging. It felt more like a big, loud and animated family than it did a place where people turn when all other options are exhausted.

The resilience of the human spirit shone brightly as we listened to each individual’s story and celebrated with the generous community that makes this shelter possible.

Nathania Stambouli
Marketing Manager 



Via Trading encourages you to get involved in your local community, in Los Angeles or wherever you are. Whether you are able to donate funds or material goods to help clothe and feed, or a few minutes of your time to lend a caring ear, we urge you to join us in counting our blessings and paying it forward.

Via Trading Partners with the Watts Labor Community Action Committee for a Hot Meal & Toy Drive!

Monday, December 19th, 2011

On Sunday December 18th, 2011, Via Trading had the honor of participating in a community event in our local area of Watts, to bring a hot meal and toys to the disadvantaged families of the area before the holidays. The event was held at the Watts Labor Community Action Committee (WLCAC) center, a non-profit, community-based, human social services organization dedicated to improving the quality of life of South Central LA residents.

This event was put on by the kind people of the Watts Lane Life Project, a program created by the East Side Riders Bike Club (ESRBC) and the Watts Labor Community Action Committee (WLCAC) in collaboration with the California Highway Patrol, the Sheriff’s Department an LAPD, with the purpose of creating a Community Outreach program and a Bike Safety Project.

At 11:00 am, the event was kicked off by an impressive procession of motorcycles by the East Side Rider’s Bike Club initiated the event, as throngs of leather-clad men and women arrived to help serve food and distribute toys.

Hundreds of families lined up outside the WLCAC’s facilities waiting for their pre-holiday meal and festivities.

Families were then invited into the auditorium where they were served a hot meal that they enjoyed at picnic tables inside the auditorium. Children played outside as they finished their meals, and the WLCAC regulars showed off their skateboarding skills at the Watts Community Skate Park within the WLCAC’s fences.

Once the meal was over, lines formed outside the main hall where thousands of toys were stacked up on tables, generous donations of nearby companies and local supporters like Via Trading.

Read more on our website!

Via Trading Launches New Website

Wednesday, November 16th, 2011

On October 13th 2011, Via Trading launched its new website with great new features to improve the customer experience on the site and the amount of information available about each product to make your purchasing process as easy and efficient as possible.

Our new website features:

  • Real time shipping quotes – get a shipping quote on your order before you submit it! Our system is now able to quote most orders directly in the shopping cart. Update your shopping cart with different items to see various shipping quotes and options in real time.
  • Product selling tips – the majority of our products now come with a series of product-specific selling tips to help you get the most out of your investment.
  • Product reviews – submit reviews on products you’ve purchased in the past and read other customers’ reviews to help you make a purchasing decision.
  • Product videos – our site now features over 20 videos for some of our most popular products. View the videos directly inside each product page or check out our “product video” section to view all product videos in one place.
  • Detailed navigation filters – from our product category pages, you can now filter your product search by packing (cases, pallets, loads), Condition (New overstock, master case, shelf pulls, preworn, customer returns, etc), price point (Under $100, Under $250, Under $500, Under $1000, Over $1000), Type of Item (Via Direct, Partner Offer, Blue Label Special, Product category and Manifest.
  • Quick checkout – a more streamlined checkout process that allows you to submit an order and obtain a shipping quote in just 3 clicks!
  • Small business and industry resources – a more detailed and expanded resource section with selling tips and resources for a variety of resale channels, liquidation industry article, wholesale purchasing resources and more!

Check out our website features page for an explanation on how to use each of our new features.

We hope you enjoy our new website and we welcome feedback, comments and thoughts on how we can improve!


Surviving the Recession – Selling at Flea Markets

Thursday, March 17th, 2011

Learn how one of our own customers, Rodolfo Martinez, was able to survive the recession after losing his full time job a couple of years ago. He and his wife started their own business purchasing wholesale merchandise and reselling the items at local swap meets. They now are able to support themselves while being their own bosses and increasing their earnings each time they buy and sell.

Check out this video by Annenberg TV News that will give you the inside scoop!

The Value of Attending Trade Shows to Find Wholesale Suppliers

Monday, February 14th, 2011

The Value of Attending Trade Shows to Find Wholesale Suppliers

by Claudia Bruemmer, Guest Blogger for Via Trading

If you are a wholesale buyer or a business owner, you can’t underestimate the importance of attending your industry’s trade shows. It’s where you can find out what new products are being introduced and learn all the latest industry trends. It’s also an opportunity to learn what products sell best and how to sell more product. Another advantage is meeting your suppliers and competitors in person and networking with people who can help you grow your business – not to mention the celebrities and parties. There’s no doubt about the value of attending trade shows, but how can you get the most from your attendance?

There’s a bit of preparation necessary for attending a trade show if you want to do it properly. Actually, it’s hard work. However, the benefits make it worth the effort. Start by ordering your business cards ahead of time and get lots of them. Prepare a little “elevator speech”— a quick summary of who you are and what your company does.

Ask yourself: whom do you want to see, and whom do you want to be seen by? Make a list of these people – two separate lists. Try to set up a meeting with them in advance, but don’t lock yourself into a rigid schedule; trade shows operate in an informal manner.

Always carry business cards and company literature with you when you are walking the aisles of the show. You never know who you might run into. Be prepared to work hard and wear comfortable shoes. Bring along all the necessary business tools: business cards, company literature and a camera.

Your most important asset when representing your company is your knowledge. One of the best ways to improve your worth is by increasing your knowledge. Trade shows are a display case of knowledge. Everywhere you look, you see opportunities to learn about the latest developments and meet the movers and shakers in the field. Trade shows are also a great place to showcase yourself and your company. There are three ways you can take advantage of the trade show opportunity:

1.     Work the floors so you can see who and what is on exhibit. No matter what industry you’re in, you’ll come away from the show with a full understanding of who does what in manufacturing, marketing or service and what the latest trends and developments are.

2.     Sign up for the seminars. Most trade shows also have a conferences that feature leading industry speakers. When preparing your agenda for the show, be sure to include one or more conference programs of interest. Introduce yourself to the speaker and ask him or her for a business card.

3.     Networking. The knowledge you’ll gain from meeting colleagues and coworkers away from the office setting can be priceless. This allows you to catch up with who’s doing what, and it also gives you a chance to network in an informal environment. At national shows, you’ll meet the kind of people you might not have a chance to meet elsewhere.

Another great benefit of attending trade shows is the opportunity to improve visibility for yourself and your company. No one will ever know about your company unless you put it in the spotlight. Be prepared to impress. Practice your elevator speech before you attend the show so you can put your best foot forward.

Sign up for or collect as much information as you can. Later, you can sort it out and discard any unnecessary literature. Get copies of all trade publications and fill out subscription cards. Some companies don’t hand out literature, but instead ask for your card so they can send literature later by email or postal mail.

Don’t spend a lot of time engaging in long conversations. Introduce yourself with your elevator speech. Exchange business cards. Write some notes on the back of the cards you collect to remind you about the points of conversation and move on.

If you meet someone important or someone your boss wants you to connect with, use your camera to take a picture of the two of you together. Everyone loves to have his or her picture taken, and it could prove to be a door-opener in the future.

When attending the seminars, go to the room early and stay late. Make it a point to meet the presenter and engage them in a brief conversation. If you have a special interest, ask to follow up after the show.

Introduce yourself at the Show Management booth. Share your opinion of the show and its programs. Volunteer to be quoted, and have a photo taken of you working the show.

When you return to your office, write a summary of what you saw and learned. Distribute copies to those who could not attend the show and to your boss.

Last, but not least, have fun!

Upcoming Trade Shows

ASD/AMD – February 27-March 2, 2011 – Las Vegas, Nevada

National Hardware Show – March 10-12, 2011– Las Vegas, Nevada

Claudia Bruemmer Bio

Claudia Bruemmer was the first Managing Editor of ClickZ (1998-2001) and Editor of Search Engine Watch (2007-2008). Claudia’s articles are published on iMediaConnection, Search Engine Guide, and She authored a Fundamentals of Search Engine Marketing course for the Search Engine Marketing Organization (SEMPO) and edited SEMPO’s Advanced Search Engine Marketing courses. Claudia is currently Chief Editor of the TopTenWholesale Newsroom and also freelances in writing and editing online at

We are Redesigning Our Website!!

Friday, February 4th, 2011

Keep an eye out over the next few months as we prepare to launch a new and improved version of! With an aim to become THE liquidation resource on the internet for both products and industry information, Via Trading is revamping all aspects of our website from the display of products, the information we provide and more!

Some of the things we will be updating and improving:

- Social Media Integration
- Better product picture displays
- More attractive visual display of information
- An improved Liquidation Resource section
- More videos, pictures and interactive menus
- Easy-to-navigate tab scrollers so you can find what you’re looking for easily
- Great search filters allowing you to locate products with just one click!
- Product videos for selected SKUs
- Selling hints and tips for each product and category
- Product reviews


Keep your eyes peeled and email any ideas of things you’d like to see implemented to We always welcome ideas, thoughts, comments and feedback!

4 Ways to Increase your Online Exposure with Social Media in 2011

Wednesday, January 12th, 2011

By Claudia Bruemmer

2010 was the year of social media in terms of growth and adoption. It was also the year that Facebook and Twitter rocked the web with “like” buttons and tweets. Facebook got more traffic than Google, and people spent more time networking than searching. That’s why wholesalers, manufacturers and retailers need to get started with social networking. Here’s what you need to start: (1) a corporate blog, (2) a LinkedIn profile and company page, (3) a Facebook profile and company page and (4) a Twitter account.

When using social media sites, it’s important to first spend some time getting to know the community and learning the unwritten rules of the game. When you participate in social networking, it’s also best to give information as well as taking it. The more valuable you are to the community the more you’ll get in return. It’s important to know which social networking sites are important for your business and then pick and choose those you participate in based on those aligned with the wholesale industry. Below are the four best ways to start using social media for increasing your online exposure.

1. Drive Traffic to Your Blog with Twitter. A company blog provides a valuable platform for further explaining your company’s vision to customers. This social media outlet is good for providing content relevant to your products or services. You can drive a lot of traffic to your blog through Twitter, a microblogging social media site. Once you open a Twitter account, you can post updates in 140 characters or less. You don’t have to say much, just write a short teaser sentence including a link to a related blog post.

It’s important to add or follow other people on Twitter first, and then they will reciprocate. Find your favorite Twitter profile, view whom that person is following and follow them. Follow people and hopefully, they’ll follow you. When you gather followers through Twitter, the information you share can build your exposure not only to them, but to their followers as well.

1. Use Twitter to Monitor Industry News. Twitter is the fastest way to distribute your company news around the world instantly. It is used by world leaders, entertainers and celebrities to communicate with their followers in real time and is faster than any communication media. You can use Twitter to monitor and participate in conversations about wholesale or retail products and the wholesale industry in general. In addition to the ability to gather and share information based on what consumers are saying about your products or company, you can also learn what industry experts are doing on Twitter. You can use Monitter, a free keyword monitoring service on Twitter, to track conversations relevant to your business and respond when appropriate. For instance, if someone tweets about a customer service problem or is looking for a specific product, you can monitor for those keywords and become a resource for those consumers on Twitter, leading to mutually beneficial relationships.

2. Start a Company Facebook Page or Store. JC Penney was the first to open a Facebook store in December. Facebook offers a robust platform for creating and sharing content, as well as an outlet to connect with your customers in a community atmosphere. Facebook pages can be equipped with interactive content to create deep customer interactions. This is another way brands can engage customers with multiple touch points.

Contests, videos, photos, applications and educational content (like smart buying tips) are great ways to announce your Facebook presence. Big retailers like Best Buy and Sears also have ecommerce platforms on Facebook. This commitment from major brands tells you there’s a lot of consumer interest in Facebook ecommerce.

3. Use LinkedIn to Recruit and Ask/Answer Business Questions. American business recruits on LinkedIn. A Jobvite 2009 survey on how employers use social networks to recruit reported 83% of respondents use social networks, 95% use LinkedIn, 59 percent use Facebook and 42 percent use Twitter. LinkedIn has over 90 million users from over 200 countries worldwide. You can create a company page on its popular jobs subsection where you can showcase your executive team, promote open positions and market your company’s brand and culture.

You can also use LinkedIn Questions & Answers to learn marketing tactics for promoting your product/service. Wholesalers with a new product may want to try different tactics for customer acquisition and/or introducing the product to the public. Ask a question on LinkedIn Q&A to gauge opinion or gain insights on what other experts in your field think

of or have learned on your topic. The feedback and commentary is often helpful for decision making, especially on questions related to new product features. This is quick and dirty informal market research, albeit unscientific, but opinions are based on experience and can be very helpful.

In closing, 2010 was the year that social networking became one of the best ways to increase your online exposure. Wholesalers, manufacturers and retailers can get started with social networking in 2011 by starting a corporate blog, posting a LinkedIn profile and company page, posting a Facebook profile and company page, and opening a Twitter account.


Claudia Bruemmer was the first Managing Editor of ClickZ (1998-2001) and also served as an editor for Search Engine Watch. Claudia has contributed articles to iMediaConnection and Search Engine Guide. She authored a course in Fundamentals of Search Engine Marketing for the Search Engine Marketing Organization (SEMPO) and edited SEMPO’s Advanced Search Engine Marketing courses. Claudia currently is Chief Editor of the TopTenWholesale Newsroom and also freelances in writing and editing online at