Unveiling Via Trading: Your Trusted Wholesale Partner
Via Trading is a wholesaler in the liquidation industry, serving resellers, retailers, and small businesses seeking reliable sources of discounted inventory for over 24 years. Founded in the Greater Los Angeles Area, Via Trading operates as a business-to-business (B2B) distributor focused on providing access to liquidation merchandise from well-known brands and major retailers.
The company’s approach centers on transparency, efficiency, and adaptability, making it a trusted resource for those new to or experienced in the world of liquidation sourcing. As more retailers look to reduce waste and recover value from excess inventory, secondary markets play an increasingly important role in modern commerce.
A Deep Dive into Our Extensive Product Range
Via Trading offers a broad selection of merchandise across a wide range of major product categories. Inventory includes customer returns, shelf pulls, overstock, and closeouts from leading department stores and manufacturers. Product categories can range from electronics, apparel, and shoes to home goods, cosmetics, toys, furniture, tools, hardware, and more.
Inventory is available in various formats—such as single case packs, pallets, less-than-truckload (LTL) shipments, and full truckloads—to meet the scale and needs of diverse buyers. Some lots are fully manifested, providing detailed lists of contents and quantities, while others are sold as unmanifested loads, offering buyers the potential for greater value but requiring more hands-on sorting and evaluation. This broad assortment allows resellers to select inventory that aligns with their business model, sales channels, and risk tolerance.
How Our Logistics and Customer Tools Drive Your Success
One of the key strengths of Via Trading is its robust logistics infrastructure, which supports fast, reliable shipping and flexible pickup options. Buyers can choose to have inventory shipped worldwide in as fast as 48 hours or, for local customers, take advantage of a cash-and-carry facility in Los Angeles. This flexibility helps businesses manage inventory flow and respond quickly to market demands.
Via Trading also invests in customer tools that simplify sourcing and purchasing. The Load Center, for example, offers real-time inventory listings with downloadable manifests, enabling buyers to assess potential purchases before committing. Additional tools provided by Via Trading help buyers review inventory details, assess landed costs, and plan purchases more confidently. Buyers typically work with dedicated account managers and have access to in-person inspections, which support transparency, informed decision-making, and long-term business relationships.
Why Resellers and Retailers Choose Via Trading
Resellers and retailers turn to Via Trading for several key reasons. The company’s no-minimum order policy means that buyers can start small or scale up as their needs evolve, making it accessible to both first-time resellers and seasoned volume buyers. The wide variety of inventory, from brand-name products to assorted case lots, allows businesses to diversify their offerings and serve multiple sales channels, including online marketplaces, brick-and-mortar stores, and flea markets.
Transparency is central to Via Trading’s model. Manifests, clear product descriptions, and open communication help buyers make informed decisions and reduce uncertainty. The ability to inspect merchandise in person and consult with knowledgeable account managers further distinguishes Via Trading as a partner committed to customer success. By focusing on wholesale only - never selling direct to the consumer - Via Trading ensures that its inventory pipeline remains dedicated to the needs of resellers and secondary-market businesses.
Getting Started: Simple Steps to Source and Scale with Via Trading
Sourcing inventory from Via Trading is designed to be straightforward and approachable. New buyers can register for a free membership and immediately access the online Load Center, where they can browse available inventory by category, condition, or shipment size. With no business license required and no minimum order, businesses of all sizes can participate.
Orders can be placed online, over the phone, or in person, with flexible payment and shipping options. As a business grows, Via Trading’s scalable solutions - ranging from single cases to full truckloads - enable buyers to expand their sourcing strategy and adapt to changing market conditions.
This open, transparent approach empowers resellers and retailers to make informed decisions, manage risk, and build profitable, sustainable businesses in the secondary market.
